The Shift

Brand build. Forward. Faster. Further.

This is more than a spinning class. Or a hardcore cyclist gym. Or an active workout community. The Shift a total change in the way people see cycling—hence the name, which is where we started for this heart-pumping client.

After the naming process, we designed a bold symbol that translated to stickers, jerseys, and biking accessories—a badge of honor for Shift members to showcase. Paired with messaging and intense graphics, The Shift left their competition in the dust.

Highlighted Deliverables:

  • Logo
  • Brand visual identity
  • Business Card
  • Services Design
  • Store Signage
  • Website Design