Create larger-than-life branding as incredible as Shannon and the marketing tools to get her incredibleness hired.
Shannon is a force to be reckoned with. Her intuition is unmistakable and her ability to reach right into the heart of each person in her crowd is a rare gift. Her education and training in emotional intelligence only elevates her God-given talents and her commitment to community is a benefit to us all. She was born to lift us up.
But when clients have so much talent it just pours out of them, harnessing all of that talent into one strategic business and marketing plan is a huge challenge.
Starting with several Whiteboarding session, we listened, organized, strategized and built her business model from the ground up. We segmented her target audiences and brought clarity and simplification to the who-what-where-when-why-how of the holistic messaging of Shannon Cohen, Inc.
From there, we built a vibrant, unique and professional brand for Shannon to proudly plaster everywhere she goes along with numerous strategic marketing tools to reach her differentiated targets.
Shannon has been busy creating transformational and inspirational spaces for her difference-makers, lighting up all of West Michigan with her speaking, book signing, blogging and motivation, since the day the brand hit the scene.
- Business strategy
- Brand strategy and organization
- Branded graphic design elements
- Copywriting: headlines, bio and body copy
- Business cards
- Book cover design
- Trade show elements