Products with a heart. Branding with a voice.
Bringing together multiple key managers and decision makers, BOXBOOM conducted intensive R&D and interviews to distill competing ideas into one laser-focused vision. An easy-to-use Brand Guide was born, with a handful of high-impact core words used organization-wide to create a cohesive brand voice.
- New brand name and innovative logo
- Solid tagline and list of impactful headlines
- Powerful brand message and distinctive copy
- Complete toolbox of modern design elements which can be used by independent stylists with speed, efficiency and consistency
- Detailed yet easy-to-follow brand guide, used at various levels throughout the company