Boys & Girls Clubs of Grand Rapids

Tell stories -> Build tools -> Grow support -> Grow kids -> Grow community -> Repeat.

The Boys and Girls Club have locations across the country, each with a slightly different interpretation of the national brand. When our nearest chapter came calling, we immediately jumped at the chance to breathe energy and life into their brand.

“What We See in You” became our core concept, which invited people into the lives of kids with unlimited potential. Our brand concept brought a ton of energy to the table, and made the Boys and Girls Club Grand Rapids Commonwealth’s brand everything their kids are—vibrant, strong, and filled with great possibilities.

Highlighted Deliverables:

  • Brand Message
  • Brand Design
  • Website
  • Appeal Mailers
  • Event Materials