They keep the food cool, we keep the marketing cool.
It is a new technology so our job was to create an outstanding environmental design to draw people in to learn about how it works. We wanted to create an environment so magnetic that people would want to ask questions.
- Create CGI trucks with the Boreas System installed
- Create a bold graphic representation of cooling technology to be used on all sales materials
- Build an interesting booth configuration to stand out in a trade show environment
- Powerful brand message targeting transportation executives, engineers, and supply chain decision makers
- Develop support “hand-out” materials for the show: brochures and thumb drives with more information