Archer & Owl

Branded to the ends of the earth and back.

Our client Claire had a problem—bathing her child with extremely sensitive skin was painful. So she went searching for a solution and found a special material that’s exclusively found in Turkey and turned it into a washcloth. It worked. In wanting to share this solution with the rest of the world, came a new problem—clearly telling her story and branding her new company.

Once we got a firm handle on the nature of these cloths, the target audience, and why someone would purchase, we developed a brand that spoke directly and distinctly. She went to the ends of the earth for this exclusive cloth. That was her story—and we helped her tell it. Today, Archer and Owl has a cohesive brand reaching two defined target audiences creating several avenues of revenue.

Highlighted Deliverables:

  • Brand Narrative/Voice

  • Logo

  • Brand design

  • Copywriting

  • Trade show booth

  • Packaging

  • Website