AxiosHR is a classic tale of many strong leaders dividing the brand.
They have several arms of business, each very successful, but marketing materials were being created piece by piece by different individuals. The core messaging was becoming overly complicated and pulling apart.
BOXBOOM conducted intensive R&D and interviews to distill competing ideas into one laser-focused vision. We then created systems to tell the Axios brand story across all of their marketing elements.
- Full toolbox of design elements to support existing logo
- Multi-use infographics package for use in client presentations and on website
- Interchangeable brochure system to be used for both B2B and B2C
- 90 second explainer video for use on web and in sales presentations